They put together a 'mood board' of images and colors that felt most evocative of the city, and of the look they were chasing: Upon learning of the city edition campaign, Brett Maurer, the Heat's graphic designer, sent his five-person team running all over Miami and the surrounding area looking for inspiration, he says. Micky Arison, the Heat's owner, even teased the idea of pink-and-turquoise jerseys on Instagram in August 2015.īut for reasons both artistic and practical, they knew the 'city edition' jersey could not be a simple homage to a television show. The team had been toying with 'Miami Vice' colors for years.

(As they prepped the uniforms, the Heat did call NBC Universal to give the company a heads up, says Michael McCullough, the team's executive vice president and chief marketing officer.) They are the 'Vice' jerseys, and that's it, the team says. The Heat have been very careful, almost comically so, to avoid using 'Miami' and 'Vice' together in a way that might suggest infringement upon NBC Universal's intellectual property. Just don't call them 'Miami Vice' uniforms, even though they use the name 'Vice' and the pink-and-turquoise coloring from the wordmark of the classic 1980s cop show. If they aren't the best uniforms in the NBA, they are certainly the coolest. (Only teams that made the playoffs in the prior season will receive 'earned edition' uniforms.) 1-selling 'city edition' jersey, per the NBA's official data. Last year's white version - the original - finished as the No. The so-called 'Vice' jerseys, in white, then black, and as of today in pink as part of the 'earned edition,' have rolled out to near-universal praise. They had a plan, and they weren't deviating.

The Heat looked over Nike's proposals, which included one jersey featuring a palm tree print, and politely sent them back. Some teams adopted Nike's ideas almost wholesale. When Nike succeeded adidas as the NBA's official jersey supplier, it already had ideas for all the new alternate uniforms it would produce - the so-called 'city edition' uniforms, and the new 'earned edition' set the NBA unveiled today as a sort of replacement for the mothballed one-day-only Christmas jerseys.Īlmost every team listened. How the Heat made the coolest jerseys in the NBA

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